The global nature of our mission is reflected in the phrases the “world’s information” and “universally accessible.” To this end, you may have recently read about our 40-language initiative and the story of a community coming together to develop Google search in the Maori language.

Following on this theme, we’d like to highlight a few new products that enable a better online experience for Tamil speakers around the world.

First, we just released Google News in Tamil. Like other Google News editions, we gather stories from the various Tamil news sources on the web and present an automatically- generated summary with links to the most important stories in each section.

We recognize that it can sometimes be hard to enter Tamil text with existing keyboards. Our transliteration technology enables the conversion from English text to phonetically equivalent text in Indian languages. For example, using transliteration, you could type “vanakkam” and we would convert it to Tamil script as ???????. We have embedded this technology in several Google products to make it easier to enter text in Tamil.

Google search in Tamil enables users to start typing in English and automatically get query suggestions in Tamil. If you wanted to enter the query “ponniyin selvan” in Tamil, just start typing it in English - e.g. “ponni” and we will show the Tamil suggestions:

Tamil transliteration in Blogger is designed for bloggers publishing content in Tamil when using the English keyboard for text entry. It’s our hope that this will make Tamil content more popular and more easily available online.

Tamil transliteration in orkut makes it easier to communicate with friends and family by exchanging scraps in Tamil.

We hope that each of these products will help to bring the benefits of the Internet to the millions of Tamil speakers in India and elsewhere.

Posted by Vinodh Kumar R and Naren Manappa, Software Engineers

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It’s back-to-school season in the U.S. and social studies teachers everywhere are excited about the November elections and all of the ways that politics has evolved since even just four years ago. Technology is advancing. Internet fundraising has brought all kinds of new small donors into the political process, social networking is helping campaigns and citizens organize themselves in new ways, and YouTube, which didn’t even exist four years ago, has swept the political dialogue.

With technology producing such dramatic changes in American politics, we want to make sure it’s easy for teachers to bring some of the best Internet tools into the classroom to help students get engaged. Working with the National Student/Parent Mock Election, we’ve pulled together a site called Elections Tools for Teachers where you can find descriptions and suggested learning activities for tools like YouTube, Google Maps, Elections Video Search and Power Readers, which we announced here yesterday.

We want students to walk away from their engagement in this election with a sense of excitement about our democratic process and with the belief that their voices matter. As Gloria Kirshner, president of the Mock Election has said, “In the classrooms of today are the Presidents, Senators, Congress members and, most important, the voters of tomorrow. Whether we are sending these children to the White House or to the polls, we hope to send them with a deep understanding of ‘government of the people, by the people, and for the people.’”

Please let us know if you find Elections Tools for Teachers helpful in your teaching, and we hope you’ll enroll your students in this year’s National Mock Election on October 30th.

Posted by Galen Panger & Cristin Frodella, Google Educators Team

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As many of you know, the 2008 U.S. political conventions–two weeks of party business that begins for the Democrats in Denver today, and for the Republicans in Minneapolis next week–marks the beginning of the general election season. To help you stay informed and engaged in the upcoming election, we’re launching a one-stop shop for political information: www.google.com/2008election.

Can’t make it to Denver or Minneapolis? Go to our conventions site to view the latest news, videos, photos and blog posts. See what the candidates are saying about the issues that concern you by using Elections Video Search, which lets you search across all of the candidate speeches and videos by word. If you want to see what the Obama or McCain campaigns and other political journalists are reading, check out Power Readers in Politics and subscribe to get daily snippets. You can also interact with a wide variety of political mash-ups in the Google Maps Elections Gallery. If you’re a teacher, inform your students about the political process with our Election Toolkit for Teachers. If you happen to be running for office yourself, or are blogging about various campaigns, go to our Campaign Toolkit to find out how you can use online tools to raise money, follow the campaign trail or spread your influence.

And as election day grows closer, we’re working on ways for you to find local voter registration sites or polling places on demand — stay tuned for more details on that.

We’re excited to be a part of this exciting election season, where technology is playing a groundbreaking role in connecting candidates and voters.

Posted by Rick Klau and Brittany Bohnet, Google Elections Team

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Have you ever been stumped in finding the right words to search for? Back when I was planning my wedding, I had a list of wedding songs in mind, but the problem was that I couldn’t remember any of the artist names or song titles. So I started typing into the Google search box parts of the lyrics that I did remember — and like magic, I saw suggestions with the artist name and song titles that I wanted! (I was opted-in to the keyword suggestions Google Labs experiment at the time). At that moment, I was so proud to be working on Google Suggest, a search feature that provides real-time suggestions while you search.

Today we’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage. Over the next week, we’ll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.

We find that by providing suggestions upfront, we can help people search more efficiently and conveniently. Below are some great ways Google Suggest can help simplify your searching.

• Help formulate queries: Instead of just typing [hotels in washington] - did you want [hotels in washington dc] or [hotels in washington state]? Don’t remember that song title or person’s name? Let Google help you search (and yes, I ended up choosing “From This Moment” as our wedding song).

• Reduce spelling errors: Since suggestions are spell-corrected using the same “Did you mean?” feature that offers alternative spellings for your query after you search, misspellings and typos can be corrected ahead of time. Instead of wasting your time with a misspelled query like [new yrok times] or [tomorow never dies], search the first time with the correctly-spelled query.

• Saves keystrokes: Who wants to spend their time typing [san francisco chronicle] when you can just type in “san f…” and choose the suggestion right away?

The Google Suggest feature originally started as a 20% project in 2004, and has since expanded to Google Labs, Toolbar, Firefox search box, Maps and Web Search for select countries, the iPhone and BlackBerry, YouTube, and now Google.com. Special thanks to my teammates Miki Herscovici (Tech Lead) and the rest of the engineering team in Haifa for their hard work in making this happen.

So what are you waiting for? Give it a try. Start typing in a query on Google.com to see Google Suggest in action!

Update: Corrected team mention.

Posted by Jennifer Liu, Product Manager

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In my previous post, I described the components of your web search experience and the principles behind creating a great search experience. There are complex algorithms underlying simple features such as spelling correction and the two line snippets that describe each search result. We figure out what works by running experiments - tiny tests for a small number of users which help us determine whether that feature helps or hurts.

Experimentation is a very powerful tool, and we use it very widely to test potential changes to search. At any given time, we run anywhere from 50 to 200 experiments on Google sites all over the world. I’ll start by describing experimental changes so small that you can barely tell the difference after staring at the page, and end with a couple of much more visually obvious experiments that we have run. There are a lot of people dedicated to detecting everything Google changes - and occasionally, things imagined that we did not do! - and they do latch on to a lot of our more prominent experiments. But the experiments with smaller changes are almost never noticed.

For example, can you tell the difference between the two pages below?

Choice 1:

Choice 2:

I’m pretty sure I would not be able to tell the difference if I were to see each of them on their own. But apparently you can! At least in the aggregate, there is a measurable difference with a change like this. In case you can’t tell after staring, the white space around the first search result has changed, which makes the first result in Picture 2 slightly more visually prominent. This visual prominence conveys the fact that according to our ranking signals, the first result is a substantially better match than the next result. On the plus side, it helps you focus on the first result. But if you were looking for one of the other results, it can disrupt your scanning of the page. An experiment helps us determine which effect is more prominent, and whether a change would help you search faster.

Another change, almost as minimal visually, is between these two results: